Brainstorming, Influence, and Icebergs

نویسنده

  • Robert P. Colwell
چکیده

Brainstorming done right is an exhilarating, exhausting process. Two heads are better than one as long as both are actively trying to accomplish the same goal. But those two heads also can achieve less together than either could alone. It depends on many things. In the best case, both people realize that for nontrivial problems, neither one has all the right answers. They engage in a discussion with the intention of letting both persons put forth their best ideas, and the ideas themselves drive a rational process forward. This kind of cognitive humility is one of the general traits I like best about engineers: We know we don't have all the answers, and yet we recognize that our designs must move forward even when our imperfect knowledge can have serious or even life‐threatening consequences. Engineers should study general engineering failures because they serve as stark reminders to constantly look for the line between well‐considered risk‐taking and fatal hubris. For many engineers, the urge to constantly seek to improve their designs isn't motivated solely by economics. There are three classic ways in which engineers try to move forward despite having imperfect knowledge. The first is the solo Eureka! effort. In this approach, a muse pays a fleeting visit and confers a Really Cool Idea that we then share with our colleagues in exchange for admiring glances and a patent plaque to hang on the wall. The second way is for engineers to put their heads together and attack a problem in a communal fashion, such as brainstorming. A third way is to ignore the problem as long as possible, hoping it will go away. I don't recommend this third option, but I mention it here because of its eternal if misguided popularity.

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عنوان ژورنال:
  • IEEE Computer

دوره 37  شماره 

صفحات  -

تاریخ انتشار 2004